Assault Fitness Is in Bankruptcy: What It Means Before You Buy an AssaultBike
AssaultBike maker Assault Fitness is part of FitLab's Chapter 11 case, with a sale planned by January 2027. Key dates, what's known about orders, and safer picks for HYROX training.
Key takeaways
- Assault Fitness, which operates as LifeCORE Fitness, LLC, filed for Chapter 11 on October 27, 2026 as part of parent company FitLab's bankruptcy in Delaware.
- Filings outline a plan to keep Assault operating and sell it, with a proposed bid deadline of December 29, 2026 and a sale closing by January 24, 2027.
- Filings estimate about $3 million in liabilities tied to unfulfilled Assault customer presales. They don't say whether those orders will be filled or refunded.
- Until a buyer is in place, we'd avoid prepaying for Assault equipment. For HYROX, the Concept2 RowErg and SkiErg train actual race stations.
If you’ve been eyeing an AssaultBike for your home gym, check the news first. Assault Fitness is now part of a Chapter 11 bankruptcy, and customers have reported undelivered orders. Here’s what’s known, the key dates, and what we’d buy instead for HYROX training.
What happened
From Hybrid Fitness Media, which has followed the court filings:
| Company | LifeCORE Fitness, LLC, doing business as Assault Fitness |
| Parent | FitLab, Inc. |
| Filed | October 27, 2026 (FitLab and related companies the day before) |
| Court | U.S. Bankruptcy Court for the District of Delaware |
| Case | FitLab, Inc., No. 26-11681 (30 cases combined for procedure) |
| Other FitLab businesses in the case | Ragnar, Y7, Mile High Run Club, RPM Fitness and Nike Studios operator FL Victory |
Chapter 11 isn’t a shutdown. It lets a company keep operating under court supervision while it restructures or sells. According to Hybrid Fitness Media’s November 4 report, the filings outline a plan to keep Assault running and sell it. FitLab’s chief restructuring officer, Nicholas Rubin, said Assault “generated the vast majority of the business’s revenue and all of its profitability.”
Why orders stopped
The filings describe a run of supply problems:
- Tariff changes from April 2025 created uncertainty over import costs.
- A manufacturing switch: problems with manufacturer Impulse Fitness forced a move to a new supplier, which took six to eight months.
- Payment terms tightened: after China’s export credit insurer effectively dropped FitLab from coverage, manufacturers demanded full payment before releasing goods, and the main shipping partner stopped shipments.
Rubin said Assault was effectively out of the market for an extended period, including much of the 2025 holiday season. Hybrid Fitness Media reports the Better Business Bureau lists 169 complaints against Assault Fitness Products over three years, many about undelivered equipment and refunds, and that the website showed all products as out of stock.
Key dates
| Date | What happens |
|---|---|
| November 5, 2026 | Hearing on up to $5.15 million in financing from Grizzly Investment Group |
| November 23, 2026 | Creditors’ meeting, where FitLab’s representative answers questions under oath |
| December 29, 2026 | Proposed deadline for bids to buy Assault |
| January 24, 2027 | Proposed sale closing |
The sale dates need court approval. We haven’t seen a report on the outcome of the November 5 hearing yet.
If you already ordered
The filings estimate about $3 million in liabilities tied to unfulfilled Assault presales, but they don’t say whether those orders will be filled or refunded. Hybrid Fitness Media’s advice:
- Keep everything: order confirmations, receipts and emails.
- Watch for a claims deadline. None has been set yet. FitLab’s proposed claims agent is Stretto, at cases.stretto.com/fitlab.
- Talk to your card issuer. Some customers have disputed charges for undelivered orders. Card dispute deadlines apply, so act quickly.
The reports don’t cover warranties or parts support for existing owners.
What we’d do if you’re buying
Don’t prepay for Assault equipment until a buyer is in place. If you want an air bike anyway, buy an in-stock unit from a retailer you trust, or a used bike you can see working.
For HYROX specifically, the better spend is on the machines you’ll race on. Concept2 says its RowErg and SkiErg are part of every HYROX race:
- Concept2 RowErg: station 5, the 1,000 m row. Concept2 lists it from $990. Read our RowErg review and rowing guide.
- Concept2 SkiErg: station 1, the 1,000 m ski. Read our SkiErg review.
Check price on Amazon: Concept2 RowErg · Concept2 SkiErg
Building out a full setup? Our HYROX home gym guide covers what to buy for all eight stations, and what to skip.
Gear for this
All gearCompetition Wall Ball (4, 6 and 9 kg)
The official HYROX competition ball from Centr, the event's equipment provider. Soft PVC shell, 5-year consumer warranty.
We may earn a commission when you buy through these links, at no extra cost to you. How we choose products.
Quick answers
Is Assault Fitness going out of business?
Not necessarily. Assault Fitness is in Chapter 11 as part of FitLab's bankruptcy, which lets it keep operating under court supervision. The filings outline a plan to keep it running and sell it, with a proposed sale closing by January 24, 2027.
What happens to my Assault Fitness order?
The filings don't say whether unfulfilled orders will be filled or refunded. Keep your order confirmation, receipts and emails. FitLab's proposed claims agent is Stretto, and a creditors' meeting is set for November 23, 2026. Some customers have disputed charges with their card issuer; contact yours promptly, since deadlines apply.
Should I buy an AssaultBike right now?
We'd avoid prepaying for one until the sale is settled. In-stock units from a retailer you trust, or a used bike you can inspect, carry less risk than a direct presale.
What equipment does HYROX use?
HYROX races use Concept2 machines for the SkiErg and row stations. If you're buying cardio equipment for HYROX, those two train actual race stations.
Sources
- Hybrid Fitness Media: Assault Fitness now part of FitLab bankruptcy (Oct 29, 2026)
- Hybrid Fitness Media: Assault Fitness could be sold and kept operating under bankruptcy plan (Nov 4, 2026)
- Concept2: HYROX partnership
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